It is really strange to illustrate t how rapidly consumers are embracing mobile applications on their smartphone devices. In a report of Internet and American Life Project, published by Pew Research Center’s we found that more than 82% adults in U.S. are active cell phone users where in 43% have various apps on their mobile phones and more than two third of them are consuming third party mobile apps regularly. As the reports estimates, 24% of the U.S. adult population actively uses apps.
According to the study, mobile app users tend to be younger, male, more educated and affluent as compared to the rest of the population. App users had an average of 18 apps on their devices and a median of 10. Such a report explains that there would be a number of users with a disproportionate number of apps on their phones. View full article »
