Marketing students today know their 5 P’s – product, pricing, positioning… Some might be inclined to add PowerPoint presentations to the list and this would be a fair call. After all, I bet, that if you think back to the last, let’s say 5 presentations that you’ve attended. It’s pretty safe to say, that you had the privilege of watching at least one visually-enhanced presentation. Change, however, is inevitable. And the motto for marketing students today needs to somehow incorporate a few B’s. B for banner stands, retractable banners, roll-up banners and pull-up banners. View full article »