The cornerstone of public relations is to reach audiences most effectively – at the right point in the sales cycle – with the right tool to do the job. In today’s information age, the right point and the right tool are no longer the Sunday newspaper or a busy bus bench –rather through Web 2.0 tools such as a personalized e-newsletter or online point-of-sale banner ad. Web 2.0 technology public relations builds and expands your message to the audience you want to reach – creating ... read more ->
Tag Archive: Technology Public relations
Just when you thought you couldn’t get excited about another social networking service, two more innovative apps are battling for your “location” loyalty. Combine the features of Yelp, Twitter, Google Latitude, and social gaming, and you have the hottest new social recipe: geolocation-based services. The two main players on the scene are Foursquare and Gowalla, who have both been rapidly growing an enthusiastic early adopter user base throughout 2009. In 2010, they are now battling for ... read more ->
